About

Headline

Service/Product Design · Product Owner · UX · Design Thinking · Creative · Researcher · Advisor · Content creator

Driven by deep reflection, shaped by empathy, and guided by a 360° vision of every challenge.

Digital Service and Product Designer after a career change that finally aligned what I do with what drives me.

I worked at Edenred, in an international environment, on products like Edenred Mobility and the Edenred App. I led or contributed to a wide range of projects, from strategic analysis to the implementation of new features, as well as continuous journey improvement.

What I deeply enjoy is understanding challenges from a 360° perspective, asking the right questions, leading workshops, challenging ideas, and helping teams move forward. I thrive in collaborative, agile environments, where listening, empathy, and sharp decision-making all matter.

In a few words

A strong preference for iteration and co-creation
A deep need for meaning, connection, and feedback
A natural ability to bring people together and move things forward

Skills

Customer Orientation

Conducted user behavior research to design and implement go-to-market strategies, transforming the "Ticket Transport" solution into a comprehensive mobility product
Identified pain points in the user journey of the "Gift" product and proposed actionable improvements to stakeholders, reducing process time by 70%
Analyzed workflows and proposed optimized and automated solutions reduced process time by 40%
Based on market demand analysis, integrated mobile payment features and chatbot into the native app by coordinating with design, back-end, and front-end development teams, increasing user satisfaction by 30%

Team Spirit

Collaborated with the technical team using agile methodology, creating user stories managed in Azure for sprint definition, prioritization, and planning
Worked with marketing teams on communication strategies and sales support materials.

Decision-Making Facilitator

Organized workshops to foster innovation with multidisciplinary teams, using Design Thinking templates and interactive online tools such as Miro and Mural
Led agile workshops to prioritize company project plans with the executive committee
Conducted qualitative and quantitative data analyses to support informed decision-making.
Supported the company’s digital transformation initiatives

Project Management and Coordination

Developed and presented implementation plans, including technological and financial assessments, timelines, and sprint planning
Conducted UX/UI reviews and implemented improvements
Collaborated with suppliers and managed recruitment of graphic professionals

Excellent Communication and Adaptability

Experienced in working in international and multilingual environments (English, Spanish, French)
Led online meetings and workshop using various tools like Miro, Design Thinking
Created training materials, documentation, and operational workflows for sales and customer service teams
Designed layouts, book covers, logos, and illustrations for teaching materials
Prepared production-ready documents for printing

Experience

2022 - 2025 / Edenred

Product Owner

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2017 - 2022 / Difusión, centro de investigación y publicación de idiomas

Product Designer

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2012 - 2017 / Éditions Maison des Langues

Graphic Designer

Education

2023 -2026 / UOC

Master in Business Management

Key topics: Strategy, Marketing, Finance, Operating system, Tech system, Human resources, CSR, Management skills
The UOC's Master's Degree in Business Management (Management of Organizations in the Knowledge Economy) trains highly qualified professionals to manage and hold positions of responsibility in any type of company and organization, especially those that must face the economic, social and technological challenges of the future.

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2021 -2022 / SHIFTA by ELISAVA

Master in Service & Product Design in Digital Transformation